Sunday, 11 June 2023

1896's #AD

 

Washing Day in Switzerland (1896)


Directed by Alexandre Promio this is an early short film from the Lumiere catalogue. One of the first ever cinematic adverts promotes Sunlight soap.


So there is not a lot to this one, it does not even really work that well as an advert. We see someone standing on a box of Sunlight soap but there is nothing to suggest the product works well. Just goes to show cinema sold out from the start.


2/5

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