Thursday 22 December 2022

First product placement in cinema?

 

Embarquement (1896)


Directed by Auguste & Louis Limiere this is an early short film. People get onto a ship while porters load up the baggage.


If this was made today Evian would have paid a lot for the product placement in this one. The shot is pretty nicely framed however there is not a huge amount of action. Decent if not overly remarkable.


3/5

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