Syrup (2013)
Directed by Aram
Rappaport this film based on the novel of the same name stars Shiloh
Fernandez, Amber Heard, Kellan Lutz and Brittany Snow. A young
graduate who loves marketing pitches a new drink to a major soft
drinks company.
There is plenty of
interesting stuff to explore in the ideas this film looks at but
sadly it is neither as slick or as clever as it thinks it is. Much
like marketing itself this film often seems to employ fast talking
rather than substance and I the themes never connect with the
characters on an emotional level. Amber Heard is the stand out
performer but the script is all over the place never really giving
the film a chance.
2/5
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