Sunday, 10 August 2014

Buzzwords and fast moves

Syrup (2013)

Directed by Aram Rappaport this film based on the novel of the same name stars Shiloh Fernandez, Amber Heard, Kellan Lutz and Brittany Snow. A young graduate who loves marketing pitches a new drink to a major soft drinks company.

There is plenty of interesting stuff to explore in the ideas this film looks at but sadly it is neither as slick or as clever as it thinks it is. Much like marketing itself this film often seems to employ fast talking rather than substance and I the themes never connect with the characters on an emotional level. Amber Heard is the stand out performer but the script is all over the place never really giving the film a chance.


2/5

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